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Social media is one of the most cost-effective advertising outlets available today. Apps like facebook and instagram have built-in features that help you understand your audience by monitoring and tracking your posts, with insights and real time results to give you immediate feedback. Instagram introduced the story feature and many companies took advantage of the added ability to consistently share videos and photos with their followers through the day, without being overbearing. This simple feature makes a huge difference particularly because of the ability to mention collaborators and create links to external pages and websites. Many companies use this feature to introduce or invite users to learn about new products and services, with one swift motion: THE SWIPE UP.

Studies have shown that users will stay engaged to a story as long as it flows within the same topic, because people typically want to know what happens at the end. Companies who tell better “stories” get better engagement. A simple story that explains a product or service, or simply showcases interesting elements within a company, are most times all you need to encourage a potential customer to give it a try!

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